The Turtle
CONSERVATION · TSA & WSO PARTNERSHIPS
The turtle was not just a name. It was a reminder — of patience, of endurance, of the kind of unhurried
progress that outlasted everything else. Through partnerships with the Turtle Survival Alliance and the
Wildlife Society of Orissa, Turtle contributed to conservation efforts for the species that carried our
identity since 1993.
The Wildlife Society of Orissa worked for decades to protect Olive Ridley sea turtles along India's
Odisha coast — including the mass nesting beaches at Gahirmatha, Rushikulya, and Devi river mouth,
where hundreds of thousands of turtles arrived each year to nest. TSA's Conservation Needs
Assessment framework helped identify which freshwater and marine species faced the gravest risks,
and directed resources accordingly. Turtle's partnership supported field documentation, anti-poaching
efforts, and community education programmes in coastal villages — because the values built into
every garment deserved to outlast it.
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